Planning for Website Redesign?? 9-Question Quiz

It’s worth saying that ‘design is not just what it looks like and feels like, design is how it works’. When your business website isn’t gaining traffic and failing to engage customers or targeting the right persons, then it might be the time for a redesign. It is a common fact that an update is required if your website has been online for years is not updated frequently.
If you are planning for redesign of your website, here are the 9 questions to ask yourself.

1. When was the last time you updated your website?

If your website hasn’t been updated in over a year, you have to spend some serious time on contents. Your website doesn’t age well then the first people to notice will be your customer. The more outdated your website, the less you’ll be shown up in search results. It will reduce traffic and revenue. If you’re regular in content updates, then a less time will be required for design and optimization.

2. Do you really need a website redesign??

Before going for a website redesign services india, you have to be sure with few questions like whether you are getting increasing numbers of visitors and are they staying/interacting with your website, what about your website’s user experience: is it easy or messy type and are the images and logo updated .The most important is to take a look on your competitor’s website and their success.

3. Does your website represent your brand??

Are you really looking to rebrand? Before to this, you have to evaluate your current position. You’ve to be sure what have you achieved. First identify your current Strength, Weakness, Opportunity and Threats. These things can clear your vision and enhances your redesign.

4. What is your Business goal??

Are you looking to increase traffic or sales in your website?? Do you want to convert leads faster?? So identify your biggest priority and do everything you can to execute on that. There are plenty of free online resources that can help you improve your site’s SEO, which can be started easily.

5. Who are your personas??

Do you know the people who interact with your website?? Do you know their personality, demographics, surfing habits, what they want, how they get there, and many other details?? Do you really know them well enough to provide what they exactly need?? So, to create persona you’ve to be accustomed with these aspects.

6. What do you want your audience to do??

After setting your business goal, you can only achieve it with your customers.  So to continue the conversation, you have to engage your visitors, educate, persuade, motivate, and personally interact from the first virtual handshake to long after the conversion or the sales done.

7. Have you identified the key stakeholders?

A stakeholder is a person or group of people who can affect or be affected by a given project . Identifying each person’s responsibilities ensures the website redesign project keeps moving forward.

8. Is your site mobile friendly??

Maximum people are using smartphones and their expectation is high that website should perform as like as on their desktops. Sites that aren’t mobile-optimized will be loaded slowly and looked awful on most screens. Developing a clean, user-forward, mobile-friendly website design should be your chief priority if you’re setting out to redesign anyway.

9. Are you ready to analyze the success??

Most web builders offer built-in analytics or integrations. It can help small businesses to analyze what content is drawing traffic and where visitors are falling off most. Those insights are pivotal to not just your redesign, but your business as a whole. Examine your data and make sure it lends to every decision you make.

How Minimal SEO Practices Increase Your Website Traffics

The core of SEO is to get well no of website traffic and make the site appear in the first page of different search engines like Google, Yahoo, Bing. Everybody wants to bring more visitors to their website. There are many ways to increase traffic on website but now we are going to discuss some of the SEO practices which will boost your site’s performance. By following these minimal practices you can able to improve your traffic as well as get a higher ranking.

1. Content

Your content should be informative and meaningful. So, it’s important to include keywords on your pages wisely. Always try to add fresh and relevant content. It’s also important for websites to include a blog. Your blog should be updated with new information weekly. Blog will help you in building relationships with your visitors, positioning yourself as a thought leader, and provide new content for search engines to index.

2. Page Title

Try to make your page title unique and descriptive according to the content. Page title should be under 70 characters and should contain maximum 3 long tail keywords.

3. Heading Tags

Your page must have 1-2 H1 heading tags that include keywords which describe the content of the page. Make sure while including keywords you are remaining conversational. Below the H1 heading tag, include some H2 heading tags as a way to break up the content. search engines will only recognize these heading tags as indicators of what the page contains.

4. Meta Description

Meta description is nothing but a bit of description below the link of a search result. It describes the content of the website to the user. It should be under 150 characters and include at least two of the keywords being used in the page’s title. The Meta description is to convey why someone should click-through and visit your website.

5. Images

Image optimization is a must for the Google ranking. All images used on the page should have keywords including in the file name. For URL structure, each word should be separated by hyphens. Include alt-text, word or phrase to describe the image. The alt-text is inserted as an attribute in HTML and is readable by search engines.

6. URL

Try to put most important keywords in the beginning of the URL. Always use hyphens to separate words – Google considers hyphens to be word separators but still not yet programmed anything to recognize underscores.

7. Internal Links

Create two or three internal links on the page related to other pages. So you can able to direct visitors to other relevant content you have to offer and keep them moving through your website.
About ClickPoint Solution
ClickPoint Solution is one of the leading Website development Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like professional SEO, PPC, Social media marketing , Bulk SMS, and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

8 Essential Elements Your E-Commerce Site Should Have

As we know if business is not in internet, then it will be out of business. So everyone strives towards Ecommerce and its success. But that ‘E’ in E-commerce doesn’t stand for easy. There is no set of rules or features or designs that could guaranty that your online biz will be elevated to popularity in a certain time frame. But there are some basic and desirable things are there which shouldn’t be ignored while running an E-commerce store.
Here are some features which may help you improving the user experience and increasing the revenue. These elements are not statutory.

1. Logo

A sharp and remarkable logo is a business card for both startup and branded stores. In Ecommerce, logo has an important role to play.  A recognizable logo is a reassuring symbol and an element of trust of the company or organization. A good logo can able to leave special impact on an online store with fashionable home page designs while displaying minimum features.

2. Login Box, Search Box and Shopping Cart

It’s compulsory to place the search box, login box and shopping cart features at every Ecommerce site. For future access, every customer who signs up can choose a personal login and password. Such accounts can receive special discount offers from the storeowners and participate in different promotions or sales. If you are a large online store with having a widespread choice of merchandise then the search box is mandatory. Professional Ecommerce development service providers can easily implement Woocommerce for your Ecommerce website where you can get all the secured login, search box, cart, inventory management etc without any hassle.

3. Deals & Freebies

Actually for buying, online shoppers have more options. So they instantly decide whether they like a website or not. For that you get a fraction of time to grab their attention. So try to make your homepage so interesting that they won’t get any time to fluctuate. People are always fund of discounts and deals. People often lose their minds during sales and discounted products, and buy anything at reduced prices just because it’s on sale. So try to fetch their attention with such type of things.

4. Latest News and Branded Products in front

Do not make it too hard for buyers to find exclusive deals and hot prices. Try to show SALE items on home page rather than spending half an hour browsing through the full inventory for something new and trendy. If you have branded merchandise on sale, then present them on home page. It’s a great attention-grabber especially with first-time visitors

5. Free Shipping

As a seller you have to take shipping cost into account. Though it’s online, customer always wants to save time and money, it’s a psychological thing. So to save customers from unwanted shipping expenditures, you may adjust the minimum order price to include shipping costs. Try to provide free shipping to your customers which will motivate them for buying.

6. Payment System Icons

You don’t want to lose customers because you didn’t provide a payment option they preferred. Provide variety of payment options for your customers. This will make the transaction linier and successive. So place the payment system icons at the footer or on the top right corner of sites.

7. Online Chat and Support

When there is a problem, customers would prefer to have someone they can talk with. This is the core of the need for a store to make a support team; 24/7 call and live chats are highly appreciated forms of value-added customer service. If online purchases can be done all day and all night long, it is highly suggested to provide 24-hours customer services to solve the majority of pre-sale and post-sale concerns or questions.

8. Trustmark

Trustmarks are small images or logos that show a security guarantee by an external party indicating that it is safe to shop on the site. Some of these trustmarks come from Network solutions, McAfee, Verisign, BBB, TRUSTe, GeoTrust etc. Such accreditation certificates give customers a sense of security and gives them confidence in sharing their private information.

7 Important Elements Every Business Website Should Have

A website is more than an online brochure for most businesses. It’s the first interaction of a business with its potential client. So a website must offer an unforgettable, impressive first impression. A perfect website will work for you for 24/7 online and educate your current and potential clients.
Your website may say thousand words about your business but are they all right?? Here are 7 key elements every business website should have.

1. Impressive Design

It’s obvious that your website is the most important part of your marketing and it plays a crucial role for your online web presence and helps in the brand recognition of your business. So you can’t just use any free template website in an effort to save money. This would be a huge mistake. As we know first impression matters and it happens online also. So great user response, your website must have well crafted and well design that reflects your business and brand.

2. Responsive Design

As we’re working in a mobile world, so your website must ensure that your client can easily navigate your website from any device. Make sure your site is compatible on tablets, mobile phones and desktops to reach as many customers as possible. Your website theme should also be mobile friendly website so that it automatically adjusts to fit the device it’s on.

3. Keep the End User in Mind

Websites should be designed keeping in mind of end users. It must be easy to navigate and visually appealing. Make things easy on users and create simple, quick links that customers can use to navigate your website smoothly. Too many clicks are irritating. Try to keep important information accessible in just three clicks.

4. Call to Action

It’s necessary to make an environment for a visitor to take action when he lands on your website. This type of design is called “call to action” site design. For this, you have to provide links and sales information that customer can take instant advantages. Encourage customer to fill the sign-up form and your contact details should be highly visible.

5. Original Content

Your website content must be orthodox, unique and well written. Content must be informative and satisfying towards customer’s needs. Pair your content with high quality visuals and give your visitors a perceptible idea of what you have to offer. Catchy headlines, short paragraphs, easy to read fonts, colors must be kept in mind.

6. Organic SEO

Search engine optimization (SEO) is another important aspect of successful business websites. So develop your business websites with SEO Essentials in mind. As we know ranking is determined by both onsite and offsite factors. It’s important to attach each page with relevant keywords without over doing. Back links are most important as well. Both website optimization steps can result in improved page rankings which will generate more targeted traffic and increase conversion rates.

7. Present a Relevant Brand

A website can be a great tool to maintain and grow a company. But it needs to be a great website. Put the time and money into making your website trusted and visually impressed. Once you’ve done that, your website will make a lasting, positive impression on customers and become a successful tool for growing your business or you can say it will be growing as a brand or trust.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design Consultant Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like SEO, PPC, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

The Worst Advice You Will Come Across About Digital Marketing

What makes Digital Marketing so tricky is that, there is no one size that fits all. One strategy works for one brand, may miserably fail for another one. But you often get some free advice from different blogs or marketing experts which is nothing but traditional only. These experts head is buried with as usual and pointless things which may be the reasons for slumping of your business.
Here are some hilarious tips, usually given by some experts…Check out the list

1. 1. Create Account on Every Possible Platform.

There is a lots of Social media networks and it’s totally impossible to make your presence in every platform. More the number of accounts you create, more the effort. The important part is to follow some popular platforms and work dedicatedly on that. First identify which platforms are best suited for your brand and invest your time and resources there. So you can save your time and can spend it in other business things.

2. Post the Same Content Everywhere

Actually, you shouldn’t use the same content in every channel or platform. Every platform is unique in its own way. The kind of audience in every platform is different and their approach towards it is different.
Your audience in Facebook demands an easy grasping and light hearted content where Twitter restricts you in just 140 characters so content must be informative. For Linked In content is longish and to the point where Instagram main content is a picture.

3. More Controversy…More Traffic

Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. But being controversial is temporary and it’s impossible to sustain controversy for too long. It’s not a good and long time strategy or rather we can say it must be avoidable.

4. Just Post as Often as Possible

It’s true that Digital media or Social media marketing  service is highly interactive. But it’s not right to bombard your audience with lousy and boring contents so many times. Although posting often is a good thing, but it will not help your business gets found online. You may get a lot of traffic early on, but surely you will get unfollowed.

5. Just Delete It

Sometimes, you can get people saying “don’t worry, just delete it”. Actually in this age of internet technology, it’s difficult to delete a poor content or negative joke. Even you realize your mistake and delete it but by the time thousands of audience could have seen it and can share it with others. So deleting is not a wise option. You’ve to be careful before your every post.

6. Automate and Relax

Digital media marketing service or Social media means for interacting with your audience but some people advise to use automation tools for posting or daily activities. Somehow it’s good and time saving because it’s difficult to touch every platform manually but at the same time it’s meaningless to be called social where originally you aren’t.

7. Disable the Comment Section

Often people give advice to disable the comment box, but originally audience use comment as the way of their communication with you. Disabling comment makes your company unable to deal with reality. Comments are supposed to help you to know what exactly your audience are looking for. This may give you ideas to grow up and attract more customers. Sometimes, it’s difficult to deal negative comments but it can be handled tactically.

8. More Likes means More Business

Definitely, you can say more likes means more happiness but more likes don’t always mean more business. People may like you or your content for many reasons but it’s difficult to say likes will increase your chance of getting business. It lies in assumable state only.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design Consultant Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like SEO, PPC, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

Word Press Website Has Been Hacked !! How to get it back?

It’s true that if you are running a website, anytime it could get hacked. People often think, Word Press sites are not secure, but actually it’s a myth. Its core security is good and it keeps the security patches updated in a regular interval of time. One experienced person or a word press development company can say how stressful it can be, when a website gets hacked. There are so many reasons around for hacking of a Word Press website. These are like

• Weak Password
• Server Level Breach
• Running of outdated version of Word Press
• Dodgy Themes/Plug-ins

Let’s take look at some of the steps to recover your Word Press site.
Make a Checklist
When you see your website is hacked, then don’t put so much stress and prepare a checklist.

• Can you able to login your Word Press as admin?
• Is your site redirecting to another website?
• Does your site contain any illegitimate links?
• Is Google marking your website as insecure?

This will help you when you go to your hosting company for a recovery.
Check with the Hosting Company
Hosting companies have experienced staffs because daily they deal with such kind of things. They are very help and they know their hosting environment. So contact them and follow their instruction. Your hosting provider may also be able to give you additional information about the hack such as how it originated, where the backdoor is hiding etc.
Restore from Back up
If you have maintained your Word Press site properly and you have a back up for your site then you can restore it. For this you must have a consistent back up schedule and back up files. Several companies provide website maintenance services where they take regular backup and restore your website without any hassle.
If you don’t have a backup, or your website had been hacked for a long time, and you don’t want to lose the content, then you can manually remove the hack.
Reinstall WordPress
If you are running an outdated WordPress version, then it’s necessary to change the core files by reinstalling the Word Press. It is also a good idea to delete all plug-ins, widgets, and themes before re-installing Word Press. Once it’s done, check the installation directory for any leftover files. Make sure it’s empty before re-installing plug-in and themes.
Change all Login Credentials
Change your Word Press admin Login and if the breach originated in the server then change the server password too. Create new passwords for every Login/Access points like server management, SSH, FTP/cPanel, Word Press-admin users, etc.
Implement SSL Security
The little‘s’ after ‘http’ in some website’s URL means to secure. SSL protects data during a transmission between a user and server. You can go online, buy an SSL certificate, and ask your hosting provider to implement it.
Being one of the leading web consulting company, we want you to focus on your core business and give us all the web presence related responsibility. For more detail contact us.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design Consultant Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like SEO, PPC, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952