Tips to Speed up Your Business Website

Do you know Google is using site speed as a criterion in its search algorithm?? Yes, it prefers to reward the fast sites with higher positions in natural search results. As the average internet speed is increasing day by day, the website speed matters. So web users are less impatience towards low site speed and studies have shown that just a second of delay can yield 11% fewer page view, 16% less customer satisfaction and 7% loss in conversion. Your site is the first connection to your business, if it takes much time to load and definitely you’ll lose lots of business not even knowing it.
These solid tips will help you to speed up your site.

1. Determine the Website Speed

Before taking any action to speed up your website, first you’ve to check your site speed. Google offers a number of site-performance analysis tools to determine your website speed including the free ‘Google Webmaster Tool’.
Another speed monitor tool is Yahoo’s ‘Y Slow’, a free plug-in for Chrome, Firefox, Safari and Opera that grades your site’s speed on a scale from A to F.

2. Optimize Images

Most of the time a website loading delayed for uploading of bigger size images. Oversized images take longer time to load, so keep your images as small as possible. These are the approaches you can try.

• Crop your images to the correct size. Keep your image size small between 500×800 pixel across and 73 DPI (dot per inch). Don’t upload a 2000px-wide image and set the width parameter (width=”570”). This slows your page load time and creates a bad user experience.
• Try to eliminate Meta data from your images. The information like date, time, and camera name are the part of image background code.
• Reduce color depth to the lowest acceptable le vel.

Know more what is image optimization for your website.

3. Enable Browser Caching

Suppose someone comes to your website, they have to download the HTML documents, style sheets, JavaScript files and images before being able to use your page. That may be as many as 30 components and 2.4 seconds. Once the page has been loaded and the different components stored in the user’s cache, only a few components needs to be downloaded for subsequent visits.
So, you need to enable caching to slash time. For all cacheable resources (JS and CSS files, image files, media files, PDFs etc.) set expires to a minimum of one week, and preferably up to one year in the future. Don’t set it to more than one year in the future because that violates the RFC guidelines.

4. Reduce Plug-Ins and Java Scripts

Your site does many things using Java script and Plug-ins. Forms to fill up, like button, twitter feeds etc are the extras. But sometimes these things become responsible for low loading speed of your site. When Java script is slow to load then the whole site will be slow. Similarly plug-ins are originated from different sites. If that particular site is slow, then it might affect your site.

5. Remove Flash

We know, users are less tolerant to slow load time. They may leave the page before of Flash loading. Rather using Flash, you can change it into HTML5 using some tools. It will take less processing time than Flash plug-in.

6. Reduce Redirects

Redirects are the instructions or methods that automatically take visitors of one file to another file or location. It causes your pages to load slower because it is a waste of time to go to one place just to be redirected to another. It creates additional HTTP requests and increase load time, so you should keep them to a minimum.

About ClickPoint Solution
ClickPoint Solution is one of the leading Website Development Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India , Graphic Designing and Branding.
Website maintenance services, Digital Marketing Services like Professional SEO services, PPC, Social Media Marketing Services, Bulk SMS Services and Lead Generation services  all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design, news portal development services are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

9 reasons you need Digital Marketing over Traditional Marketing

It’s a common question we face, why Digital Marketing is so important. The answer will be very simple that the world is rapidly shifting from analog to digital and as a growing force; Digital Marketing is going to replace all the traditional forms. So some companies are transforming their business model to online one or applying Digital Marketing strategies. The best part of Digital Marketing is it’s faster, versatile, practical and streamlined. In this era where ecommerce is in its pick, Digital Marketing services, tools and techniques provide business owners the best chances for competition, survival and growth.
These following 10 reasons describe why Digital Marketing is not a bad investment and also an effective channel that can help you in your business growth.

1. Cost Effective

Digital Marketing helps small businesses to promote their products and services. They have little resources and less capital. So it provides them a better cost-effective marketing channel that delivers results. According to Gartner survey, 28% of business owners shifted budget allocations from traditional media channels and invest them into Digital Marketing tools and techniques.

2. Delivers Conversion

In Digital Marketing, success is defined by conversion rate i.e. the rate of incoming traffic gets converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. In Digital marketing there are so many techniques are there like Search Engine Marketing services, Social Media Marketing services,  and Email Marketing etc that help in increasing the traffic and generate effective communication with the targeted audience that makes conversion.

3. Helps in generating better Revenue

Effective digital marketing techniques make higher conversion rates. And High conversion means, your business will get loads of profitable benefits. So it can generate better revenue than other marketing channels. Google confirms a 2.8 times better revenue growth expectancy for companies using Digital Marketing in comparison to other strategies.

4. Levels the Online playing field

With Digital Marketing, small companies now can also participate in sales and marketing processes that were previously available only to large corporate. It can provide the same playing field to the small and medium enterprises as well as large enterprises. Without having a physical store and call centre, small businesses can reach out wherever they want and engage with different customers from any part of the world.

5. Able to interact with target Audience

The best thing in Digital Marketing is you can interact with the targeted audience in real time whenever you want. Interacting and engaging with your customers can give you an insight of what the audiences want. This information will help you providing your customers with a better experience.  You can develop good relationships and build up trust with them which is necessary for future prospective.

6. Create Brand Reputation

In Digital Marketing, you can target certain type of traffic as per your choice.  Delivering what you promised will help you develop a better relationship with your targeted audiences. Satisfied customers will most likely tell other people about their experience with your brand, product or service. Then your brand reputation will go viral that will help you achieve the bigger market share.

7. Better ROI

Digital Marketing can provide a better Return of Investments (ROI) than Traditional Marketing channels. In Digital Marketing, you can easily track results and monitor your audience activities. You can get to know the conversion rate, leads, and sales anytime you want but with Traditional Marketing it’s difficult to measure the ROI for small and medium enterprises. Professional SEO Practices Increase Your Website Traffics which converts into sales and leads.

8. Touches Mobile Consumers

As the mobile revolution is going on, people are getting more digital. The internet users are moving away from desktop to portable devices. So with Digital Marketing, campaigns can be intended towards mobile consumers for achieving better growth and faster expansion.

9. Earns People’s Trust

With Digital Marketing, you can improve your sale through social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.
About ClickPoint Solution
ClickPoint Solution is one of the leading Website Designing Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Website Development services,  Ecommerce website development, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC, SMO, Lead Generation and Website Maintenance services  all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, food ordering website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

Challenges for E-commerce Websites and How to Overcome Them

It’s the era of internet revolution and E-commerce was born out of this as a brightest star. According to statista.com, E-commerce sale is going to surpass 600 billion US dollar in 2019. This figure clearly explains the power of E-commerce industry. With the proliferation of mobile and tablets, E-commerce sale is increased exponentially day by day. But it doesn’t mean that all the E-commerce companies are making profits. The market became so fierce that, it’s a tough job to survive for companies. The small as well as big companies are facing lots of challenges. From website maintenance services to customer service, everything you have to take care of.
Below are the major challenges that most of the E-commerce companies face.
Product Return and Refund
In E-commerce customers are conscious about the return and refund policy. When products are returned due to any reason like damaged or customer’s dissatisfaction, the business suffers heavy loss on shipment and reputation. Logistic costs have always been an issue for e-commerce players especially for those who deliver for free.
Solution: Return and refund are also part of great customer services. So try to build a strong returns policy. Educate your staff about your policy, so that they can assist customers quickly and effectively. Be careful with product shipment, if the address is wrong then it will cost you more. You can minimize the operation cost discussing with your logistic partners and vendors.
Maintaining Customers’ Loyalty
In E-commerce, the most important thing is to build the customer trust and loyalty otherwise you’ve to struggle. Because it takes so many efforts to make customers and retaining with them for long time. The main reason customers stop doing business with a company is poor customer service.
Solution: To earn the customer loyalty, you have to provide the best customer service. You must work on winning customer’s trust. You need to ensure customer service as always a priority for your online business.
Lack of Verification Measures
In E-commerce, the credibility of the customer is always questionable because there is no scope of knowing a customer except the entered information. When it is a Cash-on -Delivery (COD), there is a chance of huge revenue loss because the business is unsure whether the customer is genuine or not.
Solution: These things can be avoided by generating an automated call or Interactive Voice Response (IVR)  and asking him/her to validate the delivery address especially when it is a Cash-on-Delivery (COD). This would not send any wrong message to the customers that they are being doubted but it would save you from unwanted loss.
Competing against Retailor and Manufacturer
This thing happens when your manufacturer or retailor start selling products to customers directly. Now E-commerce became a low barrier to entry. So the same company that sells your products or from whom you buy in block may also be your competitor and it is happening.
Solution: It is not completely possible to stop manufacturers or retailors to sell products to customers directly. So you should offer the product at less price with added benefits otherwise you should buy from those manufactures who are less likely to sell directly to customers.
Unnoticing of Customer Issue
In E-commerce industry, the concerns should not be unnoticed, it compromises the standard of quality of your business, and dents your brand image and reputation.
Solution: With proper ticketing solutions and prioritization to tickets, you can somehow handle customer issues. Make sure high priority tickets are handled before anything else.
Lack of Integration
A customer experiences customer support system, order management system, dispatch system, order of tracking system etc. across the buying journey. If one of these system fails, it could ruin the customer experience.
Solution: Integrate and synchronize these multiple systems seamlessly and display all available information across all systems in a single interface.
About ClickPoint Solution
ClickPoint Solution is one of the leading Ecommerce Website Development Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Website Development services,  Ecommerce website development, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC, SMO, Lead Generation and Website Maintenance services  all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, food ordering website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952