Benefits of choosing WordPress for website development

WordPress is one of the most reliable, robust and most commonly used open source CMS worldwide. Earlier, WordPress was well known for blogging only, however for the last few years, it has become a favorite choice for many businesses to develop their corporate & eCommerce websites.

In this blog post, we are going to share 6 great benefits of using WordPress for your CMS & eCommerce website development.

1.   WordPress is a free open source:

One of the biggest reasons of using WordPress by millions of users is that WordPress is free to use. Yes, you do not need any license or any subscription to use WordPress. All you need to do is download WordPress from its repository and install on your server to setup your website.

If you are a small or medium sized business who need a cheap website and do not need high end features, then WordPress is for you.

2.   WordPress is easy to use:

The ease to setup and manage a WordPress website is another major reason of its huge popularity and demand.

It’s hard to believe that one can install and setup a nice website using WordPress in just few hours. All you need to know is some basics of internet and a short training of 2 hours.

Even if you don’t want to setup the website yourself, you can easily find a best WordPress web development company and get this job done at much lower cost.

3.   Availability of WordPress developers:

WordPress, being one of the popular CMS, has become favorite of web developers too. There are many web developers who work on WordPress and build websites using WordPress only. In other words, these developers work full time on WordPress website development. 

With so much presence of WordPress developers, you, as a webmaster get benefits of:

a) Hiring WordPress developers at much affordable price due to the stiff competition.

b) Expanding your existing WordPress website by choosing any reliable web developer.

 

4.   Security:

There are many webmasters who’ve had bad experience with their WordPress websites in terms of security. They would blame either WordPress CMS or their web developers and sometimes their web hosting company too.

But, as a web development company, we always advice our customers to update their WordPress website regularly. Other than the website maintenance, we also make sure that all of our clients’ websites have necessary security plugins to reduce the possibility of security breach.

5.   Ease of plugins management:

In a simple language, a plugin is a set of codes that can be installed with your WordPress website to add or enhance the features of your website. The installation of a plugin is as easy as couple of clicks.

All you need to do is, just find an appropriate plugin, install it and then activate it. Its ready for use.

There are tons of free and paid plugins which you can use to build your website.

Installing and using WordPress plugins is so easy that even a layman can do it without any hassles. This is probably one of the major reasons that WordPress has become number one choice for many web developers as well as webmasters too.

6.   Ease of themes management:

you can easily change the look of your existing WordPress website by installing new themes and that too, in just few clicks. You don’t need any web designer to design and new layout for your website.

With the ease of installing different themes with a WordPress website, WordPress has become a favorite CMS for many webmasters as well as web developers.

Choosing the right digital marketing channel for your Ecommerce

Many questions may arise when you are planning to expand your business or try to grab new customers. If you are into online business then you must always think of grabbing new customers as it helps in generating handsome revenue and also play a vital role in rapid business growth.

We all know about digital marketing and always confuse about the marketing strategy that which promotional technique will work. In this article, I am going to tell you some of the best marketing hacks which will definitely work if you implement according to your niche.

Few questions which will bother us in terms of our business promotion are?

Is digital marketing relevant to my business?

Would Facebook and other social media channels be relevant to my products or services?

Will it be helpful in targeting audience with the help of marketing?

As a business owner do you often find yourself grappling with these questions? Most of the business owner confused about which type of digital marketing help in grabbing more customers though they know the overall techniques of digital marketing. Basically, we are doing business in the times when the audience is totally sticking to the internet, especially with social media channels, you can easily find the information you want, this trend poses a huge opportunity for any business to reach out to their potential customers in no time.

As we all know the fact that nothing more effective than digital marketing, as it gives you the advantage to figure out the exact number of people you target by investing money n a campaign. The main advantage of digital marketing is that you can start with a small investment and try the variety of strategies and check whether it is working or not. Before we look at some of the key digital marketing channels and whether they are relevant to your business or not.

Let’s check out the factors that will help you to understand which strategy to implement according to the niche:

First & foremost while implementing any promotional technique you should know your targeted audience:

The first thing you have to understand is who is your target audience which can be done on two levels. One is the basis of demographics such as age, location, profession, and interest. The next level puts you in two categories actual consumer and the influencer.

If you are able to reach these customers then it is the potential medium for your organization. Now, check out some of the key platforms and understand whether they will be relevant to your business or not.

Facebook:

Facebook is a great platform for targeting your potential customers. You can also run your ad campaign and target your audience quite easily.

Facebook gives you the power to run the following campaigns:

Audience engagement on posts

Brand awareness

Traffic and conversion to your website

More installation of your app

This platform provides you the detailed targeting options, it allows you to target people with demographics like you can able to target your audience by their specific age, location, interest and etc. It is also one of the best-paid marketing channels.

Organic or Inorganic Search can be helpful:

Almost all the people nowadays use Google Search, the search engine provides its users the ability to search any information or business and help them to get the answer within a fraction of seconds. If you want to target your audience you can reach them out by SEO (Search engine Optimization) & SEM (Search engine Marketing).

Search Engine Optimization:

It helps you to optimize your website in Google search. SEO or professional SEO services help to target new audience through organic search without paying a single penny. Only you will need to stay focused and updated according to the Google Updates and that’s it.

Search Engine Marketing:

It allows you to run an ad campaign in Google search itself. By this technique, you can filter and target your audience very easily, which will help you in increasing the conversion rates. Though, you need to pay some money in search engine marketing and also an effort for setting up an ad campaign. The effective your ad campaign the more customers or conversion rates you get.

Youtube:

If we talk about Youtube marketing, it also offers your advertisement features, the ad will be shown in the video. There are two types of ads which you can run, one is Video discovery ads and the other is In-stream ads. By Youtube, you can able to track these key metrics and understand the user perspective that your ad is working or not.

Partial views

Completed Views

Clicks

Subscription

Shares and likes

Apart from all these, it is very easy to target your audience by running remarketing campaigns n some popular social media channels:

Facebook

LinkedIn

Twitter

Instagram

Youtube 

Remarketing helps to target your audience who visited a particular page of your site. If you are having a large number of customer base and you want to filter and track few customers then you can run the remarketing campaign which will surely help in conversion.

Which Channel will work for your business?

While implementing digital marketing efforts you need to know which specific platform will help your business to grow. Start with these simple tips:

Is your targeted audience Using these platforms?

You got competitors on these platforms who are promoting their businesses?

What are the results (engagement rates, views, clicks etc).

Moreover, you can get best results, if you are using the right platform for your business. Whatever, be your business type, you can analyze whether the platform will work for your business or not by these above simple tips.