SEO
plays a major role in digital
marketing services. Today, digital marketers looking black hat SEO as the dark
side of search engine marketing. Mostly,
that shady stereotype is correct. Back hat strategies also involve all the
process such as keyword stuffing and PBNs to content automation and tiered link
building. All those strategies got a bad image for some good reasons. But you
should not forget one thing. A black hat SEO is also a good strategy but went
wrong.
What is black hat
SEO?
The term black hat which is formally known as aggressive SEO strategies which
violate the search engine’s parameter and best practices. The basic oddity
of black hat SEO is its informal for users and its main focus is on handling
search engines and rankings.
Strategies of black hat like article spinning, content
automation, and keyword stuffing to influence search engine rankings
and posting very low-quality content in the search results. This would also
build link wheels and cloak links, create doorway pages,
and use tiered link building.
Especially Google arrested and challenged the black hat
practices by publishing Google Penguin, an update to the search results
ranking algorithm Google Panda. From then on, a website would be punished
by Google when using black hat tactics.
This blog will show you how to combine these strategies in
your link-building campaigns in
a white hat way to help speedy increase of organic
traffic.
1.
Link Wheels
Link wheels were a successful link-building technique before
couple of years. Even some well-known white hat SEOs admire their
ability to control a website’s rankings in Google. Black hats used link
wheels to increase the strength of the links that they generated and it turns their
websites which hikes ranking in the search results.
The formula behind link wheels was simple:
For creating link wheels, SEOs using high PR Web 2.0
properties in free blogging platforms like Tumblr, WordPress.com or Blogger.com
and article directories (like ezinearticles.com).
Those blogging platforms created free websites on these
properties, with added content increase it with low-quality and included links
to the next spoke in the wheel as well as to the main
site. Eventually the search engines began considering link wheels a
manipulative strategy.
2.
Blended Link
Building
Always you don’t want more links
to increase a site’s rankings. Which is the feature of another black hat strategy, known as
“Blended Link Building.”
By including a reference to your website links to other
highly-authoritative sites like Wikipedia, New York Times, etc., you can cheat
Google to serve your website the same way it serves those other websites and, it
turns, offers your site higher rankings.
3.
Tiered
Link-Building
Black hat SEOs brings up a simple solution in building links
to the pages which are already link to them in order to improve their page
authority and websites rankings. This
process is known as tiered link-building. Black hats will build
tiers of links, with each link pointing back to the previous one, ultimately it
will strengthen the backlink.
By sending some links to that page you can strengthen it and
ensure that it begins to rank in the first 100 results for the key phrase, making
it a highly-relevant link source.
4.
Contact scrapping
The power of scraping lies in its ability to find
information at scale. A scraping tool can help analyze your website for
technical SEO issues. Contact scrapping will help you in finding contact
details for webmasters who manage websites that relevant to you. It’s just that
instead of spamming them with irrelevant messages, you use this information to
reach out and build connections that could result in links down the line.