Tips to Speed up Your Business Website

Do you know Google is using site speed as a criterion in its search algorithm?? Yes, it prefers to reward the fast sites with higher positions in natural search results. As the average internet speed is increasing day by day, the website speed matters. So web users are less impatience towards low site speed and studies have shown that just a second of delay can yield 11% fewer page view, 16% less customer satisfaction and 7% loss in conversion. Your site is the first connection to your business, if it takes much time to load and definitely you’ll lose lots of business not even knowing it.
These solid tips will help you to speed up your site.

1. Determine the Website Speed

Before taking any action to speed up your website, first you’ve to check your site speed. Google offers a number of site-performance analysis tools to determine your website speed including the free ‘Google Webmaster Tool’.
Another speed monitor tool is Yahoo’s ‘Y Slow’, a free plug-in for Chrome, Firefox, Safari and Opera that grades your site’s speed on a scale from A to F.

2. Optimize Images

Most of the time a website loading delayed for uploading of bigger size images. Oversized images take longer time to load, so keep your images as small as possible. These are the approaches you can try.

• Crop your images to the correct size. Keep your image size small between 500×800 pixel across and 73 DPI (dot per inch). Don’t upload a 2000px-wide image and set the width parameter (width=”570”). This slows your page load time and creates a bad user experience.
• Try to eliminate Meta data from your images. The information like date, time, and camera name are the part of image background code.
• Reduce color depth to the lowest acceptable le vel.

Know more what is image optimization for your website.

3. Enable Browser Caching

Suppose someone comes to your website, they have to download the HTML documents, style sheets, JavaScript files and images before being able to use your page. That may be as many as 30 components and 2.4 seconds. Once the page has been loaded and the different components stored in the user’s cache, only a few components needs to be downloaded for subsequent visits.
So, you need to enable caching to slash time. For all cacheable resources (JS and CSS files, image files, media files, PDFs etc.) set expires to a minimum of one week, and preferably up to one year in the future. Don’t set it to more than one year in the future because that violates the RFC guidelines.

4. Reduce Plug-Ins and Java Scripts

Your site does many things using Java script and Plug-ins. Forms to fill up, like button, twitter feeds etc are the extras. But sometimes these things become responsible for low loading speed of your site. When Java script is slow to load then the whole site will be slow. Similarly plug-ins are originated from different sites. If that particular site is slow, then it might affect your site.

5. Remove Flash

We know, users are less tolerant to slow load time. They may leave the page before of Flash loading. Rather using Flash, you can change it into HTML5 using some tools. It will take less processing time than Flash plug-in.

6. Reduce Redirects

Redirects are the instructions or methods that automatically take visitors of one file to another file or location. It causes your pages to load slower because it is a waste of time to go to one place just to be redirected to another. It creates additional HTTP requests and increase load time, so you should keep them to a minimum.

About ClickPoint Solution
ClickPoint Solution is one of the leading Website Development Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India , Graphic Designing and Branding.
Website maintenance services, Digital Marketing Services like Professional SEO services, PPC, Social Media Marketing Services, Bulk SMS Services and Lead Generation services  all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design, news portal development services are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

9 reasons you need Digital Marketing over Traditional Marketing

It’s a common question we face, why Digital Marketing is so important. The answer will be very simple that the world is rapidly shifting from analog to digital and as a growing force; Digital Marketing is going to replace all the traditional forms. So some companies are transforming their business model to online one or applying Digital Marketing strategies. The best part of Digital Marketing is it’s faster, versatile, practical and streamlined. In this era where ecommerce is in its pick, Digital Marketing services, tools and techniques provide business owners the best chances for competition, survival and growth.
These following 10 reasons describe why Digital Marketing is not a bad investment and also an effective channel that can help you in your business growth.

1. Cost Effective

Digital Marketing helps small businesses to promote their products and services. They have little resources and less capital. So it provides them a better cost-effective marketing channel that delivers results. According to Gartner survey, 28% of business owners shifted budget allocations from traditional media channels and invest them into Digital Marketing tools and techniques.

2. Delivers Conversion

In Digital Marketing, success is defined by conversion rate i.e. the rate of incoming traffic gets converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. In Digital marketing there are so many techniques are there like Search Engine Marketing services, Social Media Marketing services,  and Email Marketing etc that help in increasing the traffic and generate effective communication with the targeted audience that makes conversion.

3. Helps in generating better Revenue

Effective digital marketing techniques make higher conversion rates. And High conversion means, your business will get loads of profitable benefits. So it can generate better revenue than other marketing channels. Google confirms a 2.8 times better revenue growth expectancy for companies using Digital Marketing in comparison to other strategies.

4. Levels the Online playing field

With Digital Marketing, small companies now can also participate in sales and marketing processes that were previously available only to large corporate. It can provide the same playing field to the small and medium enterprises as well as large enterprises. Without having a physical store and call centre, small businesses can reach out wherever they want and engage with different customers from any part of the world.

5. Able to interact with target Audience

The best thing in Digital Marketing is you can interact with the targeted audience in real time whenever you want. Interacting and engaging with your customers can give you an insight of what the audiences want. This information will help you providing your customers with a better experience.  You can develop good relationships and build up trust with them which is necessary for future prospective.

6. Create Brand Reputation

In Digital Marketing, you can target certain type of traffic as per your choice.  Delivering what you promised will help you develop a better relationship with your targeted audiences. Satisfied customers will most likely tell other people about their experience with your brand, product or service. Then your brand reputation will go viral that will help you achieve the bigger market share.

7. Better ROI

Digital Marketing can provide a better Return of Investments (ROI) than Traditional Marketing channels. In Digital Marketing, you can easily track results and monitor your audience activities. You can get to know the conversion rate, leads, and sales anytime you want but with Traditional Marketing it’s difficult to measure the ROI for small and medium enterprises. Professional SEO Practices Increase Your Website Traffics which converts into sales and leads.

8. Touches Mobile Consumers

As the mobile revolution is going on, people are getting more digital. The internet users are moving away from desktop to portable devices. So with Digital Marketing, campaigns can be intended towards mobile consumers for achieving better growth and faster expansion.

9. Earns People’s Trust

With Digital Marketing, you can improve your sale through social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.
About ClickPoint Solution
ClickPoint Solution is one of the leading Website Designing Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Website Development services,  Ecommerce website development, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC, SMO, Lead Generation and Website Maintenance services  all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, food ordering website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

Challenges for E-commerce Websites and How to Overcome Them

It’s the era of internet revolution and E-commerce was born out of this as a brightest star. According to statista.com, E-commerce sale is going to surpass 600 billion US dollar in 2019. This figure clearly explains the power of E-commerce industry. With the proliferation of mobile and tablets, E-commerce sale is increased exponentially day by day. But it doesn’t mean that all the E-commerce companies are making profits. The market became so fierce that, it’s a tough job to survive for companies. The small as well as big companies are facing lots of challenges. From website maintenance services to customer service, everything you have to take care of.
Below are the major challenges that most of the E-commerce companies face.
Product Return and Refund
In E-commerce customers are conscious about the return and refund policy. When products are returned due to any reason like damaged or customer’s dissatisfaction, the business suffers heavy loss on shipment and reputation. Logistic costs have always been an issue for e-commerce players especially for those who deliver for free.
Solution: Return and refund are also part of great customer services. So try to build a strong returns policy. Educate your staff about your policy, so that they can assist customers quickly and effectively. Be careful with product shipment, if the address is wrong then it will cost you more. You can minimize the operation cost discussing with your logistic partners and vendors.
Maintaining Customers’ Loyalty
In E-commerce, the most important thing is to build the customer trust and loyalty otherwise you’ve to struggle. Because it takes so many efforts to make customers and retaining with them for long time. The main reason customers stop doing business with a company is poor customer service.
Solution: To earn the customer loyalty, you have to provide the best customer service. You must work on winning customer’s trust. You need to ensure customer service as always a priority for your online business.
Lack of Verification Measures
In E-commerce, the credibility of the customer is always questionable because there is no scope of knowing a customer except the entered information. When it is a Cash-on -Delivery (COD), there is a chance of huge revenue loss because the business is unsure whether the customer is genuine or not.
Solution: These things can be avoided by generating an automated call or Interactive Voice Response (IVR)  and asking him/her to validate the delivery address especially when it is a Cash-on-Delivery (COD). This would not send any wrong message to the customers that they are being doubted but it would save you from unwanted loss.
Competing against Retailor and Manufacturer
This thing happens when your manufacturer or retailor start selling products to customers directly. Now E-commerce became a low barrier to entry. So the same company that sells your products or from whom you buy in block may also be your competitor and it is happening.
Solution: It is not completely possible to stop manufacturers or retailors to sell products to customers directly. So you should offer the product at less price with added benefits otherwise you should buy from those manufactures who are less likely to sell directly to customers.
Unnoticing of Customer Issue
In E-commerce industry, the concerns should not be unnoticed, it compromises the standard of quality of your business, and dents your brand image and reputation.
Solution: With proper ticketing solutions and prioritization to tickets, you can somehow handle customer issues. Make sure high priority tickets are handled before anything else.
Lack of Integration
A customer experiences customer support system, order management system, dispatch system, order of tracking system etc. across the buying journey. If one of these system fails, it could ruin the customer experience.
Solution: Integrate and synchronize these multiple systems seamlessly and display all available information across all systems in a single interface.
About ClickPoint Solution
ClickPoint Solution is one of the leading Ecommerce Website Development Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Website Development services,  Ecommerce website development, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC, SMO, Lead Generation and Website Maintenance services  all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, food ordering website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

How to solve if Firebug is not working with Firefox version 50.0.

We are coming across this question that sometime Firbug doesn’t work in firefox. Option “Inspect element with Firebug” doesn’t appear wile right click. Following step may solve your problem.

1. Close all the other browsers
2. Open A Blank Tab, in Firefox
3. Type about:config in address bar then press enter
4. Yes click on I accept the risk!
5. Find browser.tabs.remote.autostart in the search bar
6. Select the option then right click to Toggle
7. Turn The Option As False
8. Close the browser for restart it
9. Open browser again, try right click, to inspect the element. We hope It Works Properly.

About ClickPoint Solution
ClickPoint Solution is one of the leading Ecommerce Website Development Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Website Development services,  Ecommerce website development, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC, SMO, Lead Generation and Website Maintenance services  all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, food ordering website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

7 reasons why your Website fails in making Business

Yes it’s true that now website is a necessity if you want to establish a successful business. But it makes no sense that only investing on website will bring sales or revenue for you. There could be so many reasons why your website is not performing. To make your website stand out, there are certain principles that must be taken care of. Before refining your website, here are some of the reasons of failure of a website.

1. Lacks in Content

Good content always delivers the right message to the hearts and minds of the customers. Good content differs your website apart from masses. You can say content wins wallets of your customer. The success of your website depends upon the content first where other components (design, theme etc.) are secondary. Customers have problems and they come to your site to solve them out. So content must be fresh and valuable that answers real-life questions.

2. Contains too much jargon

When you use your industry languages in as content, your average customer isn’t going to understand the technical language or industry jargon that you use to describe your business throughout your website.  So stop using industry languages or jargons in your content. You should use simple and straight-forward language that your customer can easily understand.

3. Not Mobile friendly

As the mobile revolution is going on, people are getting more digital. The internet users are moving away from desktop to portable devices. Now the mobile and tablet users surpassed desktop usage. So it means your desktop website has to be optimized for mobile users. To make sure that your site is ready for mobile users, you have opt for Mobile friendly website services. It must have large buttons, simple layouts.

4. Slowly Loading

Fact says 47 percent of consumers expect a website to load in just 2 seconds or less. And it should not be ignored that 79 percent of shoppers who don’t enjoy their website experience less likely to ever return to the site or buy from that site again. So try maintaining your website speed. You can test the speed of your site using some tools i.e. available. These tools provide insights and advice on how to speed your site-up too.

5. Hiding of necessary Information

Showcasing your information in website makes user experience better. Customers look for your specific business and want to know about you, contact details, pricing etc. Now it’s an era of Social Media, so it’s important to place Social Media plug-ins. If you don’t have this information on your website, people tend to stay from you over security or legitimate concerns.

6. It’s Outdated

If it’s been years since you’ve had a major website design overhaul, then it’s time to find something more contemporary. Webpages have a current design which builds trust and credibility. But it doesn’t mean that you need to update your site every month. So it’s good to go with time and minimal updates with annual wensite maintenance service are surely required.

7. Non-Functional Payment Gateway

When you are relying on a third party payment gateway or shopping cart, then it’s your responsibility to frequently check to make sure that everything is working properly. You won’t be able to make a sale or receive a payment if your cart or payment is not functioning. This is a very bad experience from both you and user side. So you can go for a payment gateway integration service and focus on your sale.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design and Digital marketing Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC services, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

10 Key Benefits of Using WordPress for Your Website

For more than a decade, internationally WordPress was simply known as blog software. Being popular as blogging software, it is also popular for websites other than blog sites. Now it’s definitely the world’s most popular CMS. As a Content Management System (CMS), anyone can build any type of website with WordPress development services. As an open source it’s been the first choice of designers. WordPress has its own eCommerce platform i.e. WooCommerce which is used to create eCommerce sites.
There are so many benefits of building websites with WordPress. Here are some of them.

1. Easy Usability

WordPress is too easy to use for its intuitive interface. Anyone with a little knowledge of computer and website can use WordPress as a website developing platform. On a regular basis, you can add blog posts, new pages, images etc with a short time period.

2. System Portability

WordPress is browser based. So you can use it from any computer with internet. For this you’ve to login from the internet connected computer and mange it. All your website data is on WordPress itself. So you can make changes in your site from any computer.

3. No HTML Editing

As WordPress is a self-contained system, it does not require HTML editing software. You can create a new page or blog post, format text, upload images, upload documents, video files, image galleries, etc. all without any additional HTML or FTP software.

4. SEO Friendliness

The SEO friendly coding in WordPress makes it easy for search engines to read and index site’s content. Each page, post, and image can have its own meta tag keywords, description, and title for very precise search engine optimization. You can also use tags to enhance your search engine optimization efforts.

5. Multiple Choices of Themes

There are so many free WordPress themes available in Internet. You can use them for free or if you want specially designed themes for your business, there are lots of WordPress themes selling websites are there on Internet with affordable prices. You can buy them as it fits to your business.

6. Customizable Design

In WordPress website, the design can be 100% customized. WordPress provides powerful flexibility so that you could have a whole different theme and layout for every single page of your website. You can change the look and feel of the website to give an unique experience to your visitors because design is thinking made visual.

7. Multiple User Accounts

WordPress gives you flexibility for more than one user. As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels. So different users can access your website and change anything or update anything for your website.

8. Plug-ins for every Purpose

WordPress Plug-ins gives more user friendly experience to its websites. In WordPress you can use so many Plug-ins for your website. You have to just download the required Plug-in and customize it. You can add Plug-ins like event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site and most of these are free or very reasonably priced.

9. Ready to go Blog

Blog is very easy to use and maintain with WordPress. Blog as everyone know is very powerful tool to make aware the people that what is going on in your business. One cannot update website so frequently but blog you can update as many time as you want and inform your visitors about your business. So blog is very good feature with WordPress platform.

10. Site can grow along with Business

WordPress sites are very scalable. You can have hundreds of pages or blog posts on your site but the performance of the site will not be compromised in the least.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design and Digital marketing Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC services, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

Planning Tips: Before You Start Website Design

Yes, it’s worth saying that websites are windows to your business and keep it as much as exciting. A website can be called perfect when it has a good content, image, layout with a best user experience. A website is a failure until somebody is using it. Websites must have appeal to the target audience and visitors should get benefits from its products and service. So before going for a website, you have to plan the structure and figure of the site. This can help you to organize and clarify the content and help you to eliminate unnecessary things for your site. If you have a proper plan for your site beforehand, your website will be better positioned to achieve your goal.
Here are some things to be considered before you start building a website.
Contents
For a website, content is the most important component. It’s good to consider what you want to present to your visitors. If your website were an Ecommerce, your written content is product image. The way your content is written will ultimately define your brand on the page. It’s not necessary to have all your content before starting of your website but it is always good to get that ready before you start. This will help immensely when you get the layout phase built as the paragraph length, headlines, and other written components will be looked well with the layout.
Images
Your entire visual of your site depends upon the images you use. Before going for a website designing, you have to choose the images for main page, subpages. While choosing, be careful for bold images, big images or small images as per the requirement. Proper image optimization is necessary to get more advantage of these images in your website. Suppose you are making a real estate website, then it will be a great idea to display your current or completed projects on the front page. A logo is also a part of images required for the website. A logo with a perfect color speaks about your business. The theme color of your website must give a professional look. So color choosing is easy without hampering your brand identity and business.
Layout
After content and image the most important part is website layout. This is really important because when you are working with your clients it needs the approval from them and you will get feedbacks on the design before you actually put it on the final development work. This is the best time where you can get to choose a best designed themes or templates instead of going with a single one. As per industry expert before going for final layout designing, it’s good to sketch ideas and think about the audience. A little sketch can help you plan a better site, especially if you are working with clients.
Visitor Flow
Try to understand the visitor flow to your website before designing of your website. How do you want visitors to navigate through your site?? Do you want to place About, Contact, Blog page on the front page of your site?? Do you want to give an online shopping experience to your customers on the front page?? These are the real information required before going through the build process. Your website can be a lead generation tool for your business. Actually, the more hurdles a visitor has to face when he becomes a converted customer. Consider how easily someone can find the information or make a purchase from the front page to the confirmation page. This is where planning the main menu, supportive menus (sidebar, footer, etc.), search, and other navigational components occur. It will make creating the layout a lot easier.

7 Smart Ways to Improve Online Sales through Social Media

The people who are doing business in online, for them there is no choice whether they do Social Media or not but the question is how well they do it. Now Social Media is the new story teller otherwise you can say it’s not the subset of internet but it’s the internet. As a Marketing Manager one should know the Importance of Social Media that can reach thousands or millions of people with your well written posts. The best part of Social Media is it’s cheaper than any form of marketing and you can get the potential customer’s reaction in real-time which can help you to tweak your strategic decisions for increasing response.
Here are some tips for Social Media to increase your online sales.

1. Flash Sale

Flash Sales are there to generate keenness among audience. It’s a great way to drive sales because it creates a sense of urgency. Offer a special price for a short period of time. Announce the Flash Sale a week before in all Social Media channel but don’t declare the date. This will ensure that people will continuously check your channels to see when it’s taking place and the Flash Sale starts, be ready for heavy traffic to your site.

2. Use of same Hashtag
Try to stick to a Hashtag which is working. Don’t worry if other big brands are using the same Hashtag. Use generic Hashtags (i.e. as per the occasions) along with distinctive Hashtags that describe your business. The combination must be used in all Social Media platforms.

3. Contest on Pinterest

If you have a page in Pinterest, you can run your promotion and it’s a great effort to gain awareness for launching of new offerings. Apart from this, it’s a well strategy to run a contest. You can ask your followers to pin a products they desire from your catalogue and pick a winner randomly among them. This will not only engage your followers but also spread about your product s among who can see your contestant’s board.

4. Offer Coupons

You can offer discount coupons to specific customers who have liked your Facebook page or followed you in Twitter or any Social Media channels. This will increase your followers and also draw more customers.

5. Add Pictures

According to experts you get more attention when you post an image along with words in Facebook. It will encourage your fans to like and share your stuffs. Facebook just implemented a new algorithm that will repost a link each time someone comments on it. So try to keep engaging your audience more.

6. Promote Free Shipping

During Holiday season, people prefer to purchase from online. But extra shipping charge may impact negatively on them especially when they are buying different brands. So, offer free shipping to those who click on a link from your Facebook or Twitter account. This will both increase your followers and draw more customers.

7. Give exposure to your Social Media Sites

You should give exposure of your Social Media channels i.e. links on your email signature, on your blog posts or in your newsletters etc. You must have buttons linking to your social media accounts at the top of your web site, which is a great way to get the word out.
About ClickPoint Solution
ClickPoint Solution is one of the leading Website development Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC, Social media marketing , Bulk SMS, and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

Planning for Website Redesign?? 9-Question Quiz

It’s worth saying that ‘design is not just what it looks like and feels like, design is how it works’. When your business website isn’t gaining traffic and failing to engage customers or targeting the right persons, then it might be the time for a redesign. It is a common fact that an update is required if your website has been online for years is not updated frequently.
If you are planning for redesign of your website, here are the 9 questions to ask yourself.

1. When was the last time you updated your website?

If your website hasn’t been updated in over a year, you have to spend some serious time on contents. Your website doesn’t age well then the first people to notice will be your customer. The more outdated your website, the less you’ll be shown up in search results. It will reduce traffic and revenue. If you’re regular in content updates, then a less time will be required for design and optimization.

2. Do you really need a website redesign??

Before going for a website redesign services india, you have to be sure with few questions like whether you are getting increasing numbers of visitors and are they staying/interacting with your website, what about your website’s user experience: is it easy or messy type and are the images and logo updated .The most important is to take a look on your competitor’s website and their success.

3. Does your website represent your brand??

Are you really looking to rebrand? Before to this, you have to evaluate your current position. You’ve to be sure what have you achieved. First identify your current Strength, Weakness, Opportunity and Threats. These things can clear your vision and enhances your redesign.

4. What is your Business goal??

Are you looking to increase traffic or sales in your website?? Do you want to convert leads faster?? So identify your biggest priority and do everything you can to execute on that. There are plenty of free online resources that can help you improve your site’s SEO, which can be started easily.

5. Who are your personas??

Do you know the people who interact with your website?? Do you know their personality, demographics, surfing habits, what they want, how they get there, and many other details?? Do you really know them well enough to provide what they exactly need?? So, to create persona you’ve to be accustomed with these aspects.

6. What do you want your audience to do??

After setting your business goal, you can only achieve it with your customers.  So to continue the conversation, you have to engage your visitors, educate, persuade, motivate, and personally interact from the first virtual handshake to long after the conversion or the sales done.

7. Have you identified the key stakeholders?

A stakeholder is a person or group of people who can affect or be affected by a given project . Identifying each person’s responsibilities ensures the website redesign project keeps moving forward.

8. Is your site mobile friendly??

Maximum people are using smartphones and their expectation is high that website should perform as like as on their desktops. Sites that aren’t mobile-optimized will be loaded slowly and looked awful on most screens. Developing a clean, user-forward, mobile-friendly website design should be your chief priority if you’re setting out to redesign anyway.

9. Are you ready to analyze the success??

Most web builders offer built-in analytics or integrations. It can help small businesses to analyze what content is drawing traffic and where visitors are falling off most. Those insights are pivotal to not just your redesign, but your business as a whole. Examine your data and make sure it lends to every decision you make.

How Minimal SEO Practices Increase Your Website Traffics

The core of SEO is to get well no of website traffic and make the site appear in the first page of different search engines like Google, Yahoo, Bing. Everybody wants to bring more visitors to their website. There are many ways to increase traffic on website but now we are going to discuss some of the SEO practices which will boost your site’s performance. By following these minimal practices you can able to improve your traffic as well as get a higher ranking.

1. Content

Your content should be informative and meaningful. So, it’s important to include keywords on your pages wisely. Always try to add fresh and relevant content. It’s also important for websites to include a blog. Your blog should be updated with new information weekly. Blog will help you in building relationships with your visitors, positioning yourself as a thought leader, and provide new content for search engines to index.

2. Page Title

Try to make your page title unique and descriptive according to the content. Page title should be under 70 characters and should contain maximum 3 long tail keywords.

3. Heading Tags

Your page must have 1-2 H1 heading tags that include keywords which describe the content of the page. Make sure while including keywords you are remaining conversational. Below the H1 heading tag, include some H2 heading tags as a way to break up the content. search engines will only recognize these heading tags as indicators of what the page contains.

4. Meta Description

Meta description is nothing but a bit of description below the link of a search result. It describes the content of the website to the user. It should be under 150 characters and include at least two of the keywords being used in the page’s title. The Meta description is to convey why someone should click-through and visit your website.

5. Images

Image optimization is a must for the Google ranking. All images used on the page should have keywords including in the file name. For URL structure, each word should be separated by hyphens. Include alt-text, word or phrase to describe the image. The alt-text is inserted as an attribute in HTML and is readable by search engines.

6. URL

Try to put most important keywords in the beginning of the URL. Always use hyphens to separate words – Google considers hyphens to be word separators but still not yet programmed anything to recognize underscores.

7. Internal Links

Create two or three internal links on the page related to other pages. So you can able to direct visitors to other relevant content you have to offer and keep them moving through your website.
About ClickPoint Solution
ClickPoint Solution is one of the leading Website development Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like professional SEO, PPC, Social media marketing , Bulk SMS, and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

8 Essential Elements Your E-Commerce Site Should Have

As we know if business is not in internet, then it will be out of business. So everyone strives towards Ecommerce and its success. But that ‘E’ in E-commerce doesn’t stand for easy. There is no set of rules or features or designs that could guaranty that your online biz will be elevated to popularity in a certain time frame. But there are some basic and desirable things are there which shouldn’t be ignored while running an E-commerce store.
Here are some features which may help you improving the user experience and increasing the revenue. These elements are not statutory.

1. Logo

A sharp and remarkable logo is a business card for both startup and branded stores. In Ecommerce, logo has an important role to play.  A recognizable logo is a reassuring symbol and an element of trust of the company or organization. A good logo can able to leave special impact on an online store with fashionable home page designs while displaying minimum features.

2. Login Box, Search Box and Shopping Cart

It’s compulsory to place the search box, login box and shopping cart features at every Ecommerce site. For future access, every customer who signs up can choose a personal login and password. Such accounts can receive special discount offers from the storeowners and participate in different promotions or sales. If you are a large online store with having a widespread choice of merchandise then the search box is mandatory. Professional Ecommerce development service providers can easily implement Woocommerce for your Ecommerce website where you can get all the secured login, search box, cart, inventory management etc without any hassle.

3. Deals & Freebies

Actually for buying, online shoppers have more options. So they instantly decide whether they like a website or not. For that you get a fraction of time to grab their attention. So try to make your homepage so interesting that they won’t get any time to fluctuate. People are always fund of discounts and deals. People often lose their minds during sales and discounted products, and buy anything at reduced prices just because it’s on sale. So try to fetch their attention with such type of things.

4. Latest News and Branded Products in front

Do not make it too hard for buyers to find exclusive deals and hot prices. Try to show SALE items on home page rather than spending half an hour browsing through the full inventory for something new and trendy. If you have branded merchandise on sale, then present them on home page. It’s a great attention-grabber especially with first-time visitors

5. Free Shipping

As a seller you have to take shipping cost into account. Though it’s online, customer always wants to save time and money, it’s a psychological thing. So to save customers from unwanted shipping expenditures, you may adjust the minimum order price to include shipping costs. Try to provide free shipping to your customers which will motivate them for buying.

6. Payment System Icons

You don’t want to lose customers because you didn’t provide a payment option they preferred. Provide variety of payment options for your customers. This will make the transaction linier and successive. So place the payment system icons at the footer or on the top right corner of sites.

7. Online Chat and Support

When there is a problem, customers would prefer to have someone they can talk with. This is the core of the need for a store to make a support team; 24/7 call and live chats are highly appreciated forms of value-added customer service. If online purchases can be done all day and all night long, it is highly suggested to provide 24-hours customer services to solve the majority of pre-sale and post-sale concerns or questions.

8. Trustmark

Trustmarks are small images or logos that show a security guarantee by an external party indicating that it is safe to shop on the site. Some of these trustmarks come from Network solutions, McAfee, Verisign, BBB, TRUSTe, GeoTrust etc. Such accreditation certificates give customers a sense of security and gives them confidence in sharing their private information.

7 Important Elements Every Business Website Should Have

A website is more than an online brochure for most businesses. It’s the first interaction of a business with its potential client. So a website must offer an unforgettable, impressive first impression. A perfect website will work for you for 24/7 online and educate your current and potential clients.
Your website may say thousand words about your business but are they all right?? Here are 7 key elements every business website should have.

1. Impressive Design

It’s obvious that your website is the most important part of your marketing and it plays a crucial role for your online web presence and helps in the brand recognition of your business. So you can’t just use any free template website in an effort to save money. This would be a huge mistake. As we know first impression matters and it happens online also. So great user response, your website must have well crafted and well design that reflects your business and brand.

2. Responsive Design

As we’re working in a mobile world, so your website must ensure that your client can easily navigate your website from any device. Make sure your site is compatible on tablets, mobile phones and desktops to reach as many customers as possible. Your website theme should also be mobile friendly website so that it automatically adjusts to fit the device it’s on.

3. Keep the End User in Mind

Websites should be designed keeping in mind of end users. It must be easy to navigate and visually appealing. Make things easy on users and create simple, quick links that customers can use to navigate your website smoothly. Too many clicks are irritating. Try to keep important information accessible in just three clicks.

4. Call to Action

It’s necessary to make an environment for a visitor to take action when he lands on your website. This type of design is called “call to action” site design. For this, you have to provide links and sales information that customer can take instant advantages. Encourage customer to fill the sign-up form and your contact details should be highly visible.

5. Original Content

Your website content must be orthodox, unique and well written. Content must be informative and satisfying towards customer’s needs. Pair your content with high quality visuals and give your visitors a perceptible idea of what you have to offer. Catchy headlines, short paragraphs, easy to read fonts, colors must be kept in mind.

6. Organic SEO

Search engine optimization (SEO) is another important aspect of successful business websites. So develop your business websites with SEO Essentials in mind. As we know ranking is determined by both onsite and offsite factors. It’s important to attach each page with relevant keywords without over doing. Back links are most important as well. Both website optimization steps can result in improved page rankings which will generate more targeted traffic and increase conversion rates.

7. Present a Relevant Brand

A website can be a great tool to maintain and grow a company. But it needs to be a great website. Put the time and money into making your website trusted and visually impressed. Once you’ve done that, your website will make a lasting, positive impression on customers and become a successful tool for growing your business or you can say it will be growing as a brand or trust.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design Consultant Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like SEO, PPC, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

The Worst Advice You Will Come Across About Digital Marketing

What makes Digital Marketing so tricky is that, there is no one size that fits all. One strategy works for one brand, may miserably fail for another one. But you often get some free advice from different blogs or marketing experts which is nothing but traditional only. These experts head is buried with as usual and pointless things which may be the reasons for slumping of your business.
Here are some hilarious tips, usually given by some experts…Check out the list

1. 1. Create Account on Every Possible Platform.

There is a lots of Social media networks and it’s totally impossible to make your presence in every platform. More the number of accounts you create, more the effort. The important part is to follow some popular platforms and work dedicatedly on that. First identify which platforms are best suited for your brand and invest your time and resources there. So you can save your time and can spend it in other business things.

2. Post the Same Content Everywhere

Actually, you shouldn’t use the same content in every channel or platform. Every platform is unique in its own way. The kind of audience in every platform is different and their approach towards it is different.
Your audience in Facebook demands an easy grasping and light hearted content where Twitter restricts you in just 140 characters so content must be informative. For Linked In content is longish and to the point where Instagram main content is a picture.

3. More Controversy…More Traffic

Sometimes, controversy can be a good thing. You can get people talking about your brand and gain more recognition. But being controversial is temporary and it’s impossible to sustain controversy for too long. It’s not a good and long time strategy or rather we can say it must be avoidable.

4. Just Post as Often as Possible

It’s true that Digital media or Social media marketing  service is highly interactive. But it’s not right to bombard your audience with lousy and boring contents so many times. Although posting often is a good thing, but it will not help your business gets found online. You may get a lot of traffic early on, but surely you will get unfollowed.

5. Just Delete It

Sometimes, you can get people saying “don’t worry, just delete it”. Actually in this age of internet technology, it’s difficult to delete a poor content or negative joke. Even you realize your mistake and delete it but by the time thousands of audience could have seen it and can share it with others. So deleting is not a wise option. You’ve to be careful before your every post.

6. Automate and Relax

Digital media marketing service or Social media means for interacting with your audience but some people advise to use automation tools for posting or daily activities. Somehow it’s good and time saving because it’s difficult to touch every platform manually but at the same time it’s meaningless to be called social where originally you aren’t.

7. Disable the Comment Section

Often people give advice to disable the comment box, but originally audience use comment as the way of their communication with you. Disabling comment makes your company unable to deal with reality. Comments are supposed to help you to know what exactly your audience are looking for. This may give you ideas to grow up and attract more customers. Sometimes, it’s difficult to deal negative comments but it can be handled tactically.

8. More Likes means More Business

Definitely, you can say more likes means more happiness but more likes don’t always mean more business. People may like you or your content for many reasons but it’s difficult to say likes will increase your chance of getting business. It lies in assumable state only.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design Consultant Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like SEO, PPC, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

Word Press Website Has Been Hacked !! How to get it back?

It’s true that if you are running a website, anytime it could get hacked. People often think, Word Press sites are not secure, but actually it’s a myth. Its core security is good and it keeps the security patches updated in a regular interval of time. One experienced person or a word press development company can say how stressful it can be, when a website gets hacked. There are so many reasons around for hacking of a Word Press website. These are like

• Weak Password
• Server Level Breach
• Running of outdated version of Word Press
• Dodgy Themes/Plug-ins

Let’s take look at some of the steps to recover your Word Press site.
Make a Checklist
When you see your website is hacked, then don’t put so much stress and prepare a checklist.

• Can you able to login your Word Press as admin?
• Is your site redirecting to another website?
• Does your site contain any illegitimate links?
• Is Google marking your website as insecure?

This will help you when you go to your hosting company for a recovery.
Check with the Hosting Company
Hosting companies have experienced staffs because daily they deal with such kind of things. They are very help and they know their hosting environment. So contact them and follow their instruction. Your hosting provider may also be able to give you additional information about the hack such as how it originated, where the backdoor is hiding etc.
Restore from Back up
If you have maintained your Word Press site properly and you have a back up for your site then you can restore it. For this you must have a consistent back up schedule and back up files. Several companies provide website maintenance services where they take regular backup and restore your website without any hassle.
If you don’t have a backup, or your website had been hacked for a long time, and you don’t want to lose the content, then you can manually remove the hack.
Reinstall WordPress
If you are running an outdated WordPress version, then it’s necessary to change the core files by reinstalling the Word Press. It is also a good idea to delete all plug-ins, widgets, and themes before re-installing Word Press. Once it’s done, check the installation directory for any leftover files. Make sure it’s empty before re-installing plug-in and themes.
Change all Login Credentials
Change your Word Press admin Login and if the breach originated in the server then change the server password too. Create new passwords for every Login/Access points like server management, SSH, FTP/cPanel, Word Press-admin users, etc.
Implement SSL Security
The little‘s’ after ‘http’ in some website’s URL means to secure. SSL protects data during a transmission between a user and server. You can go online, buy an SSL certificate, and ask your hosting provider to implement it.
Being one of the leading web consulting company, we want you to focus on your core business and give us all the web presence related responsibility. For more detail contact us.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design Consultant Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like SEO, PPC, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952