Every Marketing Manager should know the Importance of Social Media

At this point of internet technology, not having a social media presence is like a rickety scooter with punctured tyres. So, for a marketing manager, Social Media Marketing is the next big thing and temporary yet powerful tool that must be taken for advantage. As per the statistics, 92% marketers in 2014 claimed that social media marketing was important for the business. According to Social Media Examiner, 97% marketers are currently participating in social media.

Here’s a look at some of the benefits of social media, every marketing manager should know.

1. Increase Brand Recognition

Above all, the main aspect of Social Media is to increase your brand’s identity.   As a part digital marketing services, Social media networks act like your brand’s voice and content. This makes you and your brand easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

2. Improve Brand Loyalty

It’s true that brands who engage on social media channels enjoy higher loyalty from their customers. According to Texas Tech University, companies take advantage of the social media tools and to be connected with their audience. Convince & Convert study found that 53% of Americans who follow brands in social are more loyal to those brands.

3. Boosts your site’s SEO

People who do search engine optimization, know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO Services is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs). A solid and consistent presence on Facebook, Twitter and other social channels was a BIG part of that success.

4. Higher Conversion Rates

Social media marketing results in high conversion rates in a few different ways. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies. The most significant aspect is its humanization element; the fact that brands becomes more humanized by interacting in social media channels.

5. Respond to problems immediately

The best part of social media is you can able to respond your customers immediately. If there’s a problem with your product or service, with the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right.

6. Allows Targeting and Retargeting

Social media is highly customizable in nature. It allows you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. If you take Facebook as example, there is one option to install a Facebook pixel on your site and use it to retarget the users who visit you. You have more chances to get these people as solid leads and sales.

7. Decrease Marketing Cost by Opting Digital Marketing

According to Hubspot, 1-hour a day is sufficient to spend in social media and it will help to increase traffic. This is very insignificant if you compare with it with traditional marketing. Though there are paid advertising options in social media like Facebook, Twitter but it will be far cheaper than traditional marketing and it will never be going over budget.

8. Competitors are getting Social, so you should too

Now Social Media platforms are getting hypes and it’s in the peak. So it’s wise to establish your brand in social media channels and the most important thing is, if your competitors get your potential customers first, then they’ll earn their loyalty and it will be difficult to bend them towards you.  For your knowledge, 91% of brands are using more than one social media platform.

9. Great Customer Experience

Social media is a communication channel like email or phone calls even it’s better than that. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.

Marketing Ideas to Boost E-Commerce Sales

We live in an age of ecommerce and it has greatly evolved in over the past few years. Ecommerce is not easy and making a profitable ecommerce store is always a hard work. You can’t just open the website and expect people to flood in it. It’s really a challenge to run an ecommerce business though there is emergent of media platforms and technological advancement. So, there are some strategies, you’ve to really take care of to boost ecommerce traffic and sales.

1. Proper decoration of Website and Logo

It has a positive impact on visitors if you are maintaining catchy and trendy website. Your website must be well decorated and color plays an important role in looks. One thing you have to keep in mind that your website should not be messy.  Decorating your logo or even just your website according to the flavour of the business can help marketing efforts considerably.

2. Utilization of Social Media

One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market directly to those we want to reach. Through social media you can be so specific to whom you are targeting and the best benefit is its cost effectiveness. You can now reach your audience spending as little as and keep in mind that there are 2 billion people have their active social media accounts. To get the unified benefit, one must be aware of Synergy of SEO and SEM and SMO.

3. Writing regular Blogs

Most ecommerce websites have their own blogs and it’s a good idea to feature posts about your products over there. You can use eye-catching visuals in blog posts and link to all featured individual products.

4. More Incentive…More Sales

It’s always a good idea to spend a little as incentives on consumers. You can able to boost your sales by offering things like discounts, extra points for your loyalty program or free gifts with purchase.

5. Buying guide optimisation for better user experience

As we know Google product search includes links to buying guides at the bottom of its shopping search results pages. So you should link the buying guide to each page and optimise it by including the term ‘buying guide’ in the title tag, meta tag, header, content, and other onsite elements. Google will include your buying guide in its product search results if the page is well optimised.

6. Create and arrange a Holiday gift ideas section

You can create an additional holiday gift section as one of the categories in your ecommerce store. You can promote the products that make perfect holiday gifts or any discounted products for the holiday.

7. Implementation of SMS Marketing

We can’t forget mobile as the world is going on it. Though we have some internet based technical advancements, but forgetting to take SMS marketing service will be a mistake. Send text messages to your subscribers about new products or unique coupon codes for a discount. This encourages repeat business and enables you to market to the users that don’t own smartphones as well.

8. Email Marketing

Email Marketing has been a great way of marketing from the day of invention. With an eye-catching newsletter and interactive visuals you can able to showcase your offers. Send out an email encouraging previous customers to shop on your store. You can also offer incentives to loyal customers.

9. Guest post submission

Try to write a guest blog post for example ‘Style Tips For Men’ as you are having an ecommerce biz for men’s apparel. In someone else’s blog you’ve to write but it must be well written, thoughtful and informative. You can submit your guest post with product links in your website.

10. Simplify the Check out Process

Studies show that a lengthy Checkout process can increase cart abandonment and decrease your conversion rates. The simpler and easier the process, the more likely your customers will be to complete the purchase.

11. Provide a wider variety of Payment option

You don’t want to lose customers because you didn’t provide a payment option they preferred. Provide variety of payment options for your customers. This will make the transaction linier and successive.

Got a Business Idea? How to make your dreams come true

“It’s not about Ideas, it’s about making Ideas happen” When we are talking about a new business idea, so many things come to our mind but the value lies with the execution. Start-Up failure rate suggests most of the entrepreneurs suffer due to execution and accountability. Here, there are few things to be looked after to make an idea a viable opportunity.
Identifying the exact needs
Knowing of your customers’ needs is important. However good your product or service is, the simple truth is that no one will buy it if they don’t want it or believe they don’t need it. Before going to sell something, you must know about the stuffs people need. Do they need what you are going to be selling or do they really need it?? If the needs are really compelling, the chances of your success are high.
Find out if it is being done already
Before executing your idea, it’s necessary to find out whether it exists before or not. Because it’s quite obvious, you do not want to spend significant time and money on something that is already in the market place. Sometimes, you may find that your idea is similar to others but not quite same; in this case you will get a competitive advantage over existing players.
How and where is it going to be sold?
Product selling is not always a cake walk. It is a headache for an entrepreneur ‘where he is going to sell’. Selling it over internet i.e ecommerce or in a traditional way, the options you need to ensure. Setting your business online is a wise option that may minimize your start up cost and give you a smooth run always.
You can hire a webdesign company in Bangalore, India or other continent in setting up your web presence. In the internet Era, you need to market yourself online and should take consultancy from a professional digital marketing company for efficient marketing through internet.
Pricing
Pricing remains a main attribute in business. You need to make sure that your pricing should be according to your potential customers. When considering pricing, you need to understand

• The competitors price
• Whether it is a compelling need or not?
• Is it replaceable by other substitutes?

Sustainability
Sustainability of a business comes when you understand your customer and why they are buying your product/service continuously.  Think about how to retain your customers, what will keep them coming back, how to protect yourself from competitors. Trust and transparency are the main attributes to make customers fall in love with your business. For customer retention, always try to show your gratitude toward them.
This all about making your business dream a reality. Good luck with your new idea and new opportunity.

Things to think before you register a Domain Name

A domain name simply gives your business idea a direction or you can say a domain name is a name that is used to refer to your business. Anybody can have their own domain name i.e from individual to company or organization.

Benefits of Domain Name
There are some good reasons for having a domain name.
If you have a business or organization, a domain name gives you credibility. More people will be interested to do business with a company that has its own domain name.
If you have opted for a nice domain name registration, India that describes your company’s name, business or product, people can easily remember the name and can visit your site in future.
A good domain name can able to bring sponsors/advertisers for your website. It gives your site an extra reputability.
Registration Overview
Before hiring a website designing agency its important to get a domain name name as per your choice. You have to register that name with an organization called ICANN through a domain name register. For example, if you choose a name like «xyz.com», you will have to go to a register, pay a registration fee that costs around US$10 to US$35 for that name. That will give you the right to the name for a year, and you will have to renew it annually for the same amount per annum.
It is good to domain register the name directly with a domain name register rather than through web host. There is a chance that some web hosts registered the domain under their own name, making them as the owner of the domain rather than you. If someone else places himself as the owner (such as your web host), he may charge you more fee for the use of the name later. Registering direct with a domain name register allows you to make sure that you are registered as the owner, the administrative and technical contacts.
It’s true that day by day good domain names are disappearing very fast. Good domain names are gone but suggest you to act now and register your name as soon as possible. After all, US$10 (more or less) is not a big deal for a year’s ownership on your website name.
It is good to think a few good domain names rather than a single name because it might already be taken.
How should your domain name be?
Long domain names are clumsy and may be difficult to remember. So avoid using of long domain names. Try to shorten your long company name to something that can be identified easily and should not lose your identity. It should also be clear and natural. For example, if your business name is “XYZ Events Management”, instead of the long “xyzeventsmanagement.com”, your domain name could be “xyzevents.com” or “xyzeventsmgt.com”.
Avoid ad-like domain names. They could be unnecessarily long, boring and unprofessional. Some examples of such domain names include thesoftwarewiz.com or yourtechguy.com.
Don’t use symbols in your business domain name. You may try “xyzmovers.com” instead of “xyz-movers.com”.
The .com extension is best for any business. The .net generally tends to online community while the .org showcases you as a non-profit organization.
List of Domain Name Registers
GoDaddy – www.godaddy.com
They offer .com, .us, .biz, .info, .net, .org, .ws, .name, .tv, .co.uk, .me.uk and .org.uk, etc.
Zoom4Domain – www.zoom4domain.com
They offer .com, .us, .biz, .info, .net, .org, .ws, .name, .tv, .co.uk, .me.uk and .org.uk, etc.
Bigrock – www.bigrock.in
They offer .com, .us, .biz, .info, .net, .org, .ws, .name, .tv, .co.uk, .me.uk and .org.uk, etc.

Why Web Design is not Cheap??

As technological improvements have made web design affordable and easier but the excessive cut costs may also leave your website neglected and ailing. In today’s competitive market place, you must come up with an attractive and updated website otherwise there is a chance of failing miserably.

In Clickpoint Solution, we believe that ‘Good work ain’t cheap and cheap work ain’t good’. We charge what we deserve i.e for our customer service, programming skills, design capabilities, effective copy writings etc.

Here are some inside reasons why website design service in India is not cheap or why we charge a little more…

Planning is worth an investment

As we know, we wouldn’t build a house without a proper planning or blueprint, the same applies to website designing. Pre-planning of user experience is the most important aspect of web presence and websites should support lead generation and client retention. So the planning phase takes time and resources but it’s worth to apply it for your future business.

Research

Before starting of a project we usually make a thorough research on the industry, competitors, expectation of the end users. This will give us a competitive edge to create an ideal design & development.

Design

We always keep in mind that your website should be easy to use and look contemporary for minimum 3 years. Though the tools (WordPress theme, Web hosting) themselves are getting cheaper but our trained and professional web developers are able to make premium websites as per the best web standards. We understand Website maintenance is important to any business, regardless of size, industries, type of business.

Programming

Though it’s an easiest part for a typical site but it takes 30-45 hours to complete. It includes complete design integration, setting up all ecommerce components such as setting up extra pages, shipping, merchant, SEO integration etc. We feel the website is not combination or images and coding, but from marketing stand point it should be able to convert your website visitors into a sales or deal.

Testing

In Clickpoint Solution, our web developers do full browser testing as well as make it sure that CSS and HTML are valid. We know, this takes many hours as well. We test on a MAC and on a PC in all browsers as well as place several test orders using a variety of situations. Testing is the step that many web developers skip in order to save time and resources but we give testing same importance as designing.

Education

Being one of the leading web design & consulting company in India, we spend many hours on our resources for educating and updating them on latest trends in design and technology. When we keep up with new trends, we can better create a site with features as per your industry.

These are the things that make website design expensive which as a client you may not be aware of.

About ClickPoint Solution

ClickPoint Solution one of the leading Ecommerce development company based out of Bangalore, India. Providing complete web solutions starting from branding to Website Design Services, Ecommerce Development, Website Maintenance Services & Digital Marketing Services for various Industries, across the globe. For more details login to our website www.clickpointsolution.com or email us  at info at clickpointsolution.com