We live in an age of ecommerce and it has greatly evolved in over the
past few years. Ecommerce is not easy and making a profitable ecommerce
store is always a hard work. You can’t just open the website and expect
people to flood in it. It’s really a challenge to run an ecommerce
business though there is emergent of media platforms and technological
advancement. So, there are some strategies, you’ve to really take care
of to boost ecommerce traffic and sales.
- Proper decoration of Website and Logo
It has a positive impact on visitors if you are maintaining catchy
and trendy website. Your website must be well decorated and color plays
an important role in looks. One thing you have to keep in mind that your
website should not be messy. Decorating your logo or even just your
website according to the flavour of the business can help marketing
efforts considerably.
- Utilization of Social Media
One of the greatest innovations of technology is social media, not
just in our ability to communicate but in our ability to market directly
to those we want to reach. Through social media you can be so specific
to whom you are targeting and the best benefit is its cost
effectiveness. You can now reach your audience spending as little as and
keep in mind that there are 2 billion people have their active social
media accounts. To get the unified benefit, one must be aware of
Synergy of SEO and SEM and SMO.
- Writing regular Blogs
Most ecommerce websites have their own blogs and it’s a good idea to
feature posts about your products over there. You can use eye-catching
visuals in blog posts and link to all featured individual products.
- More Incentive…More Sales
It’s always a good idea to spend a little as incentives on consumers.
You can able to boost your sales by offering things like discounts,
extra points for your loyalty program or free gifts with purchase.
- Buying guide optimisation for better user experience
As we know Google product search includes links to buying guides at
the bottom of its shopping search results pages. So you should link the
buying guide to each page and optimise it by including the term ‘buying
guide’ in the title tag, meta tag, header, content, and other onsite
elements. Google will include your buying guide in its product search
results if the page is well optimised.
- Create and arrange a Holiday gift ideas section
You can create an additional holiday gift section as one of the
categories in your ecommerce store. You can promote the products that
make perfect holiday gifts or any discounted products for the holiday.
- Implementation of SMS Marketing
We can’t forget mobile as the world is going on it. Though we have
some internet based technical advancements, but forgetting to take
SMS marketing service
will be a mistake. Send text messages to your subscribers about new
products or unique coupon codes for a discount. This encourages repeat
business and enables you to market to the users that don’t own
smartphones as well.
- Email Marketing
Email Marketing has been a great way of marketing from the day of
invention. With an eye-catching newsletter and interactive visuals you
can able to showcase your offers. Send out an email encouraging previous
customers to shop on your store. You can also offer incentives to loyal
customers.
- Guest post submission
Try to write a guest blog post for example ‘Style Tips For Men’ as
you are having an ecommerce biz for men’s apparel. In someone else’s
blog you’ve to write but it must be well written, thoughtful and
informative. You can submit your guest post with product links in your
website.
- Simplify the Check out Process
Studies show that a lengthy Checkout process can increase cart
abandonment and decrease your conversion rates. The simpler and easier
the process, the more likely your customers will be to complete the
purchase.
- Provide a wider variety of Payment option
You don’t want to lose customers because you didn’t provide a payment
option they preferred. Provide variety of payment options for your
customers. This will make the transaction linier and successive.
About ClickPoint Solution
ClickPoint Solution is one of the leading
Web Design Consultant Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes
Domain registration services, Hosting services,
Web Designing Service India & Development,
WordPress Development Services,
Ecommerce website development,
website maintenance services, Graphic Designing,
Digital Marketing Services India like SEO, PPC, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website
design, interior website design, event management website design, hotel
website design are some of the industry, it provides the website
solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email:
info@clickpointsolution.com
Whatsapp: +91 9742274952
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