7 reasons why your Website fails in making Business

Yes it’s true that now website is a necessity if you want to establish a successful business. But it makes no sense that only investing on website will bring sales or revenue for you. There could be so many reasons why your website is not performing. To make your website stand out, there are certain principles that must be taken care of. Before refining your website, here are some of the reasons of failure of a website.

1. Lacks in Content

Good content always delivers the right message to the hearts and minds of the customers. Good content differs your website apart from masses. You can say content wins wallets of your customer. The success of your website depends upon the content first where other components (design, theme etc.) are secondary. Customers have problems and they come to your site to solve them out. So content must be fresh and valuable that answers real-life questions.

2. Contains too much jargon

When you use your industry languages in as content, your average customer isn’t going to understand the technical language or industry jargon that you use to describe your business throughout your website.  So stop using industry languages or jargons in your content. You should use simple and straight-forward language that your customer can easily understand.

3. Not Mobile friendly

As the mobile revolution is going on, people are getting more digital. The internet users are moving away from desktop to portable devices. Now the mobile and tablet users surpassed desktop usage. So it means your desktop website has to be optimized for mobile users. To make sure that your site is ready for mobile users, you have opt for Mobile friendly website services. It must have large buttons, simple layouts.

4. Slowly Loading

Fact says 47 percent of consumers expect a website to load in just 2 seconds or less. And it should not be ignored that 79 percent of shoppers who don’t enjoy their website experience less likely to ever return to the site or buy from that site again. So try maintaining your website speed. You can test the speed of your site using some tools i.e. available. These tools provide insights and advice on how to speed your site-up too.

5. Hiding of necessary Information

Showcasing your information in website makes user experience better. Customers look for your specific business and want to know about you, contact details, pricing etc. Now it’s an era of Social Media, so it’s important to place Social Media plug-ins. If you don’t have this information on your website, people tend to stay from you over security or legitimate concerns.

6. It’s Outdated

If it’s been years since you’ve had a major website design overhaul, then it’s time to find something more contemporary. Webpages have a current design which builds trust and credibility. But it doesn’t mean that you need to update your site every month. So it’s good to go with time and minimal updates with annual wensite maintenance service are surely required.

7. Non-Functional Payment Gateway

When you are relying on a third party payment gateway or shopping cart, then it’s your responsibility to frequently check to make sure that everything is working properly. You won’t be able to make a sale or receive a payment if your cart or payment is not functioning. This is a very bad experience from both you and user side. So you can go for a payment gateway integration service and focus on your sale.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design and Digital marketing Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC services, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

10 Key Benefits of Using WordPress for Your Website

For more than a decade, internationally WordPress was simply known as blog software. Being popular as blogging software, it is also popular for websites other than blog sites. Now it’s definitely the world’s most popular CMS. As a Content Management System (CMS), anyone can build any type of website with WordPress development services. As an open source it’s been the first choice of designers. WordPress has its own eCommerce platform i.e. WooCommerce which is used to create eCommerce sites.
There are so many benefits of building websites with WordPress. Here are some of them.

1. Easy Usability

WordPress is too easy to use for its intuitive interface. Anyone with a little knowledge of computer and website can use WordPress as a website developing platform. On a regular basis, you can add blog posts, new pages, images etc with a short time period.

2. System Portability

WordPress is browser based. So you can use it from any computer with internet. For this you’ve to login from the internet connected computer and mange it. All your website data is on WordPress itself. So you can make changes in your site from any computer.

3. No HTML Editing

As WordPress is a self-contained system, it does not require HTML editing software. You can create a new page or blog post, format text, upload images, upload documents, video files, image galleries, etc. all without any additional HTML or FTP software.

4. SEO Friendliness

The SEO friendly coding in WordPress makes it easy for search engines to read and index site’s content. Each page, post, and image can have its own meta tag keywords, description, and title for very precise search engine optimization. You can also use tags to enhance your search engine optimization efforts.

5. Multiple Choices of Themes

There are so many free WordPress themes available in Internet. You can use them for free or if you want specially designed themes for your business, there are lots of WordPress themes selling websites are there on Internet with affordable prices. You can buy them as it fits to your business.

6. Customizable Design

In WordPress website, the design can be 100% customized. WordPress provides powerful flexibility so that you could have a whole different theme and layout for every single page of your website. You can change the look and feel of the website to give an unique experience to your visitors because design is thinking made visual.

7. Multiple User Accounts

WordPress gives you flexibility for more than one user. As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels. So different users can access your website and change anything or update anything for your website.

8. Plug-ins for every Purpose

WordPress Plug-ins gives more user friendly experience to its websites. In WordPress you can use so many Plug-ins for your website. You have to just download the required Plug-in and customize it. You can add Plug-ins like event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site and most of these are free or very reasonably priced.

9. Ready to go Blog

Blog is very easy to use and maintain with WordPress. Blog as everyone know is very powerful tool to make aware the people that what is going on in your business. One cannot update website so frequently but blog you can update as many time as you want and inform your visitors about your business. So blog is very good feature with WordPress platform.

10. Site can grow along with Business

WordPress sites are very scalable. You can have hundreds of pages or blog posts on your site but the performance of the site will not be compromised in the least.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design and Digital marketing Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC services, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952

Planning Tips: Before You Start Website Design

Yes, it’s worth saying that websites are windows to your business and keep it as much as exciting. A website can be called perfect when it has a good content, image, layout with a best user experience. A website is a failure until somebody is using it. Websites must have appeal to the target audience and visitors should get benefits from its products and service. So before going for a website, you have to plan the structure and figure of the site. This can help you to organize and clarify the content and help you to eliminate unnecessary things for your site. If you have a proper plan for your site beforehand, your website will be better positioned to achieve your goal.
Here are some things to be considered before you start building a website.
Contents
For a website, content is the most important component. It’s good to consider what you want to present to your visitors. If your website were an Ecommerce, your written content is product image. The way your content is written will ultimately define your brand on the page. It’s not necessary to have all your content before starting of your website but it is always good to get that ready before you start. This will help immensely when you get the layout phase built as the paragraph length, headlines, and other written components will be looked well with the layout.
Images
Your entire visual of your site depends upon the images you use. Before going for a website designing, you have to choose the images for main page, subpages. While choosing, be careful for bold images, big images or small images as per the requirement. Proper image optimization is necessary to get more advantage of these images in your website. Suppose you are making a real estate website, then it will be a great idea to display your current or completed projects on the front page. A logo is also a part of images required for the website. A logo with a perfect color speaks about your business. The theme color of your website must give a professional look. So color choosing is easy without hampering your brand identity and business.
Layout
After content and image the most important part is website layout. This is really important because when you are working with your clients it needs the approval from them and you will get feedbacks on the design before you actually put it on the final development work. This is the best time where you can get to choose a best designed themes or templates instead of going with a single one. As per industry expert before going for final layout designing, it’s good to sketch ideas and think about the audience. A little sketch can help you plan a better site, especially if you are working with clients.
Visitor Flow
Try to understand the visitor flow to your website before designing of your website. How do you want visitors to navigate through your site?? Do you want to place About, Contact, Blog page on the front page of your site?? Do you want to give an online shopping experience to your customers on the front page?? These are the real information required before going through the build process. Your website can be a lead generation tool for your business. Actually, the more hurdles a visitor has to face when he becomes a converted customer. Consider how easily someone can find the information or make a purchase from the front page to the confirmation page. This is where planning the main menu, supportive menus (sidebar, footer, etc.), search, and other navigational components occur. It will make creating the layout a lot easier.

7 Smart Ways to Improve Online Sales through Social Media

The people who are doing business in online, for them there is no choice whether they do Social Media or not but the question is how well they do it. Now Social Media is the new story teller otherwise you can say it’s not the subset of internet but it’s the internet. As a Marketing Manager one should know the Importance of Social Media that can reach thousands or millions of people with your well written posts. The best part of Social Media is it’s cheaper than any form of marketing and you can get the potential customer’s reaction in real-time which can help you to tweak your strategic decisions for increasing response.
Here are some tips for Social Media to increase your online sales.

1. Flash Sale

Flash Sales are there to generate keenness among audience. It’s a great way to drive sales because it creates a sense of urgency. Offer a special price for a short period of time. Announce the Flash Sale a week before in all Social Media channel but don’t declare the date. This will ensure that people will continuously check your channels to see when it’s taking place and the Flash Sale starts, be ready for heavy traffic to your site.

2. Use of same Hashtag
Try to stick to a Hashtag which is working. Don’t worry if other big brands are using the same Hashtag. Use generic Hashtags (i.e. as per the occasions) along with distinctive Hashtags that describe your business. The combination must be used in all Social Media platforms.

3. Contest on Pinterest

If you have a page in Pinterest, you can run your promotion and it’s a great effort to gain awareness for launching of new offerings. Apart from this, it’s a well strategy to run a contest. You can ask your followers to pin a products they desire from your catalogue and pick a winner randomly among them. This will not only engage your followers but also spread about your product s among who can see your contestant’s board.

4. Offer Coupons

You can offer discount coupons to specific customers who have liked your Facebook page or followed you in Twitter or any Social Media channels. This will increase your followers and also draw more customers.

5. Add Pictures

According to experts you get more attention when you post an image along with words in Facebook. It will encourage your fans to like and share your stuffs. Facebook just implemented a new algorithm that will repost a link each time someone comments on it. So try to keep engaging your audience more.

6. Promote Free Shipping

During Holiday season, people prefer to purchase from online. But extra shipping charge may impact negatively on them especially when they are buying different brands. So, offer free shipping to those who click on a link from your Facebook or Twitter account. This will both increase your followers and draw more customers.

7. Give exposure to your Social Media Sites

You should give exposure of your Social Media channels i.e. links on your email signature, on your blog posts or in your newsletters etc. You must have buttons linking to your social media accounts at the top of your web site, which is a great way to get the word out.
About ClickPoint Solution
ClickPoint Solution is one of the leading Website development Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC, Social media marketing , Bulk SMS, and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
Contact Information
ClickPoint Solution
www.clickpointsolution.com
Call : +91 9742274952
email: info@clickpointsolution.com
Whatsapp: +91 9742274952