Reputation Management SEO: How to own a branded keyword in Google

Nowadays most business holders are aware of the importance of listening the social media discussions by mentioning their brand name and also regularly searching their Brand name in Google. And professional seo service providers should know this. 

Monitoring the keyword that people tend to search next to your brand name, and also as the brand names of your competitors. Researching and monitoring online factors of your brand name can helps you in some ways:

• ·         You should understand parts of your site which are unclear to your customers (and decide how you can serve the users in a better way)
• ·         Make your company’s content better is a best strategy to explain your website features, as well as placing a “own” search results pages for brand-focused keywords
• ·         Look what and where your competitors are lacking (and find how you can compete in the market in a better position)
  

 How monitoring the branded keywords which helps in building your online marketing strategy

After generating the list of keyword phrases which containing your brand name, you have to sort them out. For e.g., you can create an Excel file and mark each keyword based on your further action to take, for example:

·         Make fresh content to target your keyword

·         Create a new section on the website to target your keyword or the bunch of keywords

·         Make a section of your website or a web page which is easy and more visible (that would help users to find easily)

·         Launch a new product or service which would cover a need of the user which your competitor isn’t covering

1.   Plan your website content:

Before creating a single piece of content, you need to settle down few things. Otherwise, your first piece of content will not support your overall strategy.

Google is very good in understanding the brands and ranking the official websites when responding to navigational queries. You need to create a separate page which should address a separate set of keywords:

·         How to login / signing to [BRAND NAME]

·         [BRAND NAME] reviews: What our users are saying about your brand

·         [BRAND NAME] pricing

·         [BRAND NAME] alternatives

The main thing to be focused are: separate pages, quality content, video testimonials, and screenshots, addressing these search queries will help in ranking well.

2.   Identify your product weak spots

Next important goal of brand-focused keyword research is to find your product or service weak points. 

Look for phrases that containing the following and similar words:

·         Security

·         Scam

·         Spam

·         Returns

·         Alternatives

·         Refund

If these keywords are appearing in Google Suggestion or keyword research results, it means that keyword has more search volume. It identifies the major problems that should be handled on a higher level.

Furthermore, the following words can suggest frequent technical problems, which may restrict your customers from using your website:

·         Down

·         Slow

·         Malware

·         Downtime (You should keep an eye on this page to avoid users complaining about your site performance)

To prevent a social media crisis, use the above words to set up a social media monitoring.

You should be the first to hear complaint about your brand name to engage quickly, explain, apologize or to take other necessary action.